The Essential Guide on Selling to High Tea Consumers

In any form, tea is the cornerstone of many traditions, especially in Australians, East Asians, and UK citizens. Interestingly, it stays on par with coffee on being considered as the most consumed beverage on the planet. As a result, it’s also re-occurring as one of the principal food service products in Australia today. For that, it’s no wonder why bread food service and scones food service shops are in demand to businesses that target High Tea consumers.


bread food service


A long-term relationship with tea

It’s worthy to understand how much the tea business in Australia has flourished over the years. Looking back, albeit the Aboriginal Australians did take in a plant-based drinks which resembled tea, mainstream tea only exploded in popularity eventually after the British arrived in the 1700s. Since then, tea has been a vital part of every Australian household’s dish and customs.

Which is which: Afternoon Tea or High Tea?

If you’re a rookie in the cafe or pastry reselling trade, you need to be well-informed about the key differences between High Tea and Afternoon Tea so that it’s easy for you to compare and contrast the right set of bread food service products. Doing so will help you save more time when curating which pastries to sell to High Tea consumers in a given period of time or season.

High Tea

High Tea acquired its name since it was eaten by people in their high chairs during or prior to supper. Historically, High Tea emerged from the working classes, where they believed that it was a basic rather than a luxury. Recognizing that they often go home no later than between 6-8pm, High Tea became a replacement for the loftier Afternoon Tea. The most common High Tea menus are comprised of pastry, dairy products, potatoes, cookies, vegetables, tea, and sometimes scraps of meat.

Afternoon Tea

Meanwhile, Afternoon Tea occurs in low seats and tables in calm environments, while food such as hors-d’oeuvre, cheese, cakes, and other sweet pastries are served. It was the predating style before the upper classes merged High Tea food and Afternoon Tea food and labeled it as “High Tea”. They loved High Tea dishes because they were easier to prepare and can pass as dinner meals.

The best products to sell to High Tea markets

The products with the most cost-efficient market value are baked goods such as food service scones. So, if you happen to know distributors, you can request packages or recipes of ready-to-sell Pavlova, shortcakes, Meringue and Éclairs.

Finding suppliers of ready-to-sell baked goods

If you are a newbie re-seller to High Tea consumers, then don’t hesitate to know the rudiments in purchasing ready-to-sell bread food service products such as gluten free baked goods. This will enhance your market and product knowledge when dealing with suppliers of ready-to-sell baked goods.

Look for suppliers who, for instance, offer individually wrapped pastries. This is highly recommended if you’re a bakery or a re-seller in central and populous urban areas where people are usually busy and prefer their meals and snacks on-the-go.